A lifestyle brand, launched into culture.
An integrated launch program for Mamitas Tequila Seltzer, pairing creator partnerships, festival activations, branded content, and social engagement to introduce a new lifestyle brand into the RTD category.
The brand expanded through partnerships and activations across sports, music, and entertainment, including Barstool Sports and Rough N’ Rowdy, the Los Angeles Rams, Live Nation festivals, and creator-led work with Brody Jenner. Together, these touchpoints helped build cultural relevance and a recognizable brand world from day one.
Role: Creative Production & Campaign Activation
Focus: Brand Launch · Experiential Marketing · Influencer Partnerships · Social Content
Focus: Brand Launch · Experiential Marketing · Influencer Partnerships · Social Content
