Mamitas Tequila Seltzer

Brand Experience

A lifestyle brand, launched into culture.
An integrated launch program for Mamitas Tequila Seltzer. Pairing influencer partnership, festival activations, content, and social engagement to introduce a new lifestyle brand into the RTD category and build cultural relevance from day one.
Role: Creative Production & Campaign Activation
Focus: Brand Launch · Experiential Marketing · Influencer Partnerships · Social Content
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